“This effort required an entirely custom fixture design that provided maximum transparency and curb appeal,” Weller says. AdvertisementĪccording to Ryan Weller, project manager at Menemsha, the City of Santa Monica Planning Department and the Architectural Review Board stipulated a minimum 50-percent visibility from the sidewalk into the store along Broadway and the Third Street Promenade. Every one of our 300 stores is informed and inspired by the community, from design aesthetic to use-of-space, including our new flagship concept in Santa Monica,” says Camille Johnston, store designer for Lululemon Athletica. “Community is at the heart of who we are at Lululemon. Lululemon’s design crew partnered with Los Angeles-based architecture firm Menemsha Solutions to shape up the existing space, including demolishing an extra 1000-square-foot floor that was used by the previous tenant, allowing for a higher ceiling in the fitting room area.Ĭoastal details aplenty, the flagship serves as a community hub, with a designated spot for events, such as yoga classes and running workshops, two art gallery spaces to showcase local artists and musicians, and an expanded men’s section. “Sweating is a lifestyle here. Our technical athletic apparel is created for these sweaty pursuits, and we knew that was the perfect place.” “Los Angeles is an epicenter of yoga, health and fitness,” Lululemon spokesperson Colleen Angeles told Los Angeles magazine. The 5766-square-foot shop, with its striking blue-and-green, glass-paneled mosaic storefront, now serves as the retailer’s first official flagship. The brand trucked its high-end leggings, tanks and athletic gear literally around the corner to a much larger space along the Third Street Promenade – Santa Monica’s bustling upscale shopping and entertainment complex. ![]() ![]() store that opened more than 10 years ago. Last November, yoga and activewear retailer Lululemon Athletica (Vancouver, British Columbia) bid a fond farewell to its location on Santa Monica Boulevard in Santa Monica, Calif., its first-ever U.S.
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